FOLX: CRUSH4CRUSH

 
 
 
 

For Valentine’s Day, we launched a nostalgic campaign that pushed users to a 00s style interactive quiz revealing their type of queer crush. We took an approach of relationship anarchy to traditional Valentine’s Day messaging by celebrating stories of queer love, T4T love, self-love, (a)romantic love, bestie love, and others. I came up with the name for the campaign and wrote the taglines, quiz results, reel captions, and valentines that users could send to their crushes, besties, or to themselves. Quiz results below.